Tesco case study:
Question: How do you create a culture where people feel recognised and rewarded?
Answer: You do not reach for your cheque book, or for the, “give me a new title jar”. Instead you take a hard look at what reward and recognition really is, and there you find that recognition and reward is not made up of titles and extra pounds but rather it is being noticed and appreciated. It’s as straight forward as that.
Tesco dotcom gave Uncountable a day to play with, asking that we create an experiential event that would help people managers feel what it is like when recognition and reward is freely given and how toe curling it is when it is withheld.
Together with the Tesco Customer Fulfilment Experience team we co created a day for all people managers to give them both the emotional experience and the ‘aha!’ moment of how they can choose to treat their colleagues.
I had the pleasure of working with Uncountable on a priority strategic project to create a reward and recognition culture. Their unique mix of intelligence, experience and ability to see things differently enabled them to take an ambiguous brief and turn it into something quite spectacular. In fact the programme they developed received the best feedback I have ever heard from a colleague group and the impact it has had on our people – and in turn our business - has been significant. Most importantly, we had such a lot of fun! I can’t wait to work with them again soon.
- Leyna Coates
Customer Experience Development Manager
Tesco.com
Results: a selection captured by Tesco team and kindly shared with us.
“In my 23 years with Tesco I have not had the feedback from a training day as positive as Thursday”
“Thanks again, honestly the best training session I’ve been on. Not just the content but the way it was done”
“It really was one of the best sessions I can remember. I took the advice of reward and recognition straight away the next morning and thanked our agency manager for his efforts – the impact was huge”
Learning: Giving participants time to explore ideas is far better than forcing content into a specific period of time. Time to think shouldn’t be a luxury it should be a necessity.